Redefining American currency by commodifying its value through the alchemistic system of fashion.
I am interested in the inorganic humor found in today’s commodity culture, where the notion of value has become nebulous and distorted beyond recognition. I often wonder how this system of values has become so accepted and unchallenged—while also remaining keenly aware that I am playing a part in the game just like everyone else. Hence my obsession with American currency and what it means to consume. Through my work, I deconstruct the value of “value.”
My desire is to bring about a collision between high and low values through the perspectives of commercialism, advertisement, Duchampian conceptualism, and pop aesthetics. As far as inspiration goes, I often cite Karl Marx's critique of commodity fetishism in his book Das Kapital, Volume 1. Through the process of deconstruction, I look at the peculiar relationship we have with American currency. I then reconstruct it through the lens of my irreverent perspective as a tourist in this country.
As far back as I can remember, I have been attracted to the ephemeral nature of value in daily life and fascinated with the design and texture of the coins and banknotes of my home country. This life-long obsession with money has led me to dismantle the design elements of coins, banknotes, credit cards, wallets, pouches, and money clips. I savor the journey of creative transformation that takes place in this process. My jewelry background and my craft aestheticism have carried me toward a product-based approach where I value the tangible over the intangible. From making small things large and large things small, to using an eclectic mix of materials, I enjoy creating a visual and textural contradiction.